You have been invited to travel with one of the industry’s most extraordinary brands. Celebrity Cruises offers a comfortably sophisticated, upscale cruise vacation that delivers an unparalleled experience through our renowned level of service and inspiring attention to every last detail.

These brand identity guidelines (BIG) have been created to assist you, our team members, our marketing partners and our travel partners, along the journey—providing you with the background knowledge and hands-on tools necessary to help build and enhance the Celebrity brand. The introduction of these guidelines in no way suggests that existing, already produced materials should be discarded. However, going forward, our collective goal, from CelebrityCruises.com and television advertising to direct mail and trade marketing, is to communicate one consistent brand promise—the extraordinary feeling of ahhh.