In 1989 the Chandris family introduced the first Celebrity Cruise ship—promising cruisers a new kind of vacation that would surpass all others in terms of service, value, sophistication, and exceptional quality. The inspiration for the "X" logo came from the Greek alphabet, as "X" is the symbol for the Greek letter "Chi," which is the first letter in the Greek spelling of Chandris. However, more than a reference to the Chandris family, the "X" now serves as the face of the brand. It is a powerful graphic emblem with strong recall, perfect in balance, harmony, and symmetry.

The Celebrity "X" has always stood for one thing: First in quality. The brand's understated elegance and superior service set it apart from the rest of the pack. Compared to other main line choices which continue to offer bigger and bolder, Celebrity continues to win loyal guests seeking a more sophisticated, comfortable experience. No other cruiseline can provide the personal service that Celebrity can—giving everyone the chance to feel enlivened, recharged, and reconnected with family and friends. From gourmet cuisine in a variety of venues to the exciting destinations and breath-taking excursions to the relaxing and indulgent spa treatments, Celebrity offers extraordinary moments of life as it should be.