Just as important as the color, imagery, and design of the brand is the typography used to communicate the brand's message. The Celebrity brand is clean, well organized and efficient, and our typography guidelines serve to communicate in a similar fashion. Primarily we use Helvetica Neue for all headlines and Whitney for all body copy. Shelly AndanteScript is used for special call-outs while Garamond is used for legal and fine print details only.
Large Creative/Primary Headlines Only:
Helvetica Neue 25 Ultra Light should be used for extra large headlines only where size allows for the ultra thin type to be clearly seen. When in doubt use Helvetica Neue 35 Thin. A good rule of thumb to follow is: the larger the size, the thinner the weight. Headlines are primarily set in initial cap.
HELVETICA NEUE 25 ULTRA LIGHT
HELVETICA NEUE 26 LIGHT ITALIC
Headlines/Subheads:
HELVETICA NEUE 35 THIN
HELVETICA NEUE 36 THIN ITALIC
Tertiary Headlines/Subheads:
HELVETICA NEUE 45 LIGHT
HELVETICA NEUE 46 LIGHT ITALIC
Folio/Caption Highlights:
HELVETICA NEUE 55 ROMAN
HELVETICA NEUE 56 ITALIC
Folio/Caption Highlights Option:
HELVETICA NEUE 65 MEDIUM
HELVETICA NEUE 66 MEDIUM ITALIC
Large Body Copy:
WHITNEY LIGHT
WHITNEY LIGHT ITALIC
Large/Main Body Copy:
WHITNEY BOOK
WHITNEY BOOK ITALIC
Primary Body Copy:
WHITNEY MEDIUM
WHITNEY MEDIUM ITALIC
Small Body Copy/Copy Highlights:
WHITNEY SEMIBOLD
WHITNEY SEMIBOLD ITALIC
Highlighter Headers:
WHITNEY BOLD
WHITNEY BOLD ITALIC
Special Callouts & Highlighter Headers Only:
SHELLY ANDANTE SCRIPT
Legal/Itinerary/Fine Print Details Only:
GARAMOND ROMAN
Typography Example:
This sample demonstrates the proper usage and proportions of typography. While every case is slightly different, the balance and choice of fonts should be fairly consistant across all mediums. The proper interaction of typography— font, size, weight, color and scale is important to communicate the comfortably sophisticated nature of the brand.
